Has Maia helped users improve their businesses?

This week we asked some users in Peru "Has MAIA helped you improve your business?" Here are the responses:

We're very happy with these results! In marketing terms we could translate that into an approximate Net Promoter Score of 74, which is excellent. Though I was surprised to learn that NPS ignores non-responses, and to me the response rate seems very important. Our response rate on the above question was 46%. This isn't our field, but according to ChatGPT, response rates for customer satisfaction surveys are usually 10-30% via email and 20-40% in-app. So our 46% response rate is telling. Double win!

What we hope to do are financial impact measurements from a survey as part of a third-party RCT, to get to a robust dollar value of impact. We will pursue that in a future phase of this project, after our current round of A/B testing and tool refinements. That plan has been complicated by the unfortunate closing of USAID's DIV, one of our main funders, but we soldier on.

We really want to thank our users for trusting us and using our tool. These entrepreneurs in Peru are facing major challenges, particularly relating to crime and input costs, yet continue to work and thrive, they are an inspiration. We're humbled to be part of their team.