Statistics from an Influencer's Post (Updated)

Junior is a bodega owner in Peru who shares tools and tips with his fellow bodegueros on TikTok. After trying out Maia, he was kind enough to make and share the following video with his 1757 followers:

https://vm.tiktok.com/ZMMVDC7qy/

His followers were told to comment "IA" on the video to receive a link to access Maia via direct message from Junior. As of April 29th, we could see there were 284 comments requesting access on the video. Not all of those had accounts that could receive DMs from comments, and we're not sure who Junior replied to, but in the 48 hours after his post, 28 new users accessed Maia. 

1757 followers -> 284 expressed interest -> 28 were connected to maia

Of those 28, 3 did not engage with the tool, and of the remaining 25, there were an average of 6 messages exchanged. One of those 25 is enrolled in the WhatsApp experiment group meaning they can't receive messages. The remaining 24 were sent a tip of the week, and then the following week, were asked with a quick-response poll question if they wanted to continue to receive the tip of the week or unsubscribe. Of those 24, 15 replied that they want to continue their enrollment, 0 replied no, and 9 did not reply (response rate of 63%).